STATIC SPIRITR
Role: Design
This project was all about illustration and branding for a skateboard brand, inspired by spirits, electric fields, and thunder. I wanted to capture that wild, untamed energy—something mystical colliding with nature’s power.
What I love most is the vibrant, varied colors and the raw, free feel of the designs. Even though I wasn’t super confident in Illustrator at the time, I embraced the imperfections because they added to the rebellious spirit of the brand. It wasn’t about being perfect—it was about feeling real.
To me, great branding isn’t about flawless execution; it’s about capturing the essence of a brand. And these designs? They feel bold, electric, and authentic. That’s what makes them a success.